Consumer goods organizations develop products that are used by the general public. Organizations within this industry are as varied as the goods they provide. Individuals employed in the consumer goods industry must be knowledgeable about the products their company offers, the features and benefits of the products, and they must be customer-focused, too.
Loughner and Associates has designed and developed learning solutions for organizations that provide a variety of products within the consumer goods industry.
Loughner and Associates designed and developed product knowledge eLearning programs for sales personnel at a major flooring company. Training was developed for a number of commercial and residential product lines including hardwood, laminate, vinyl sheet, and vinyl tile. The training included topics such as product line features and benefits, construction, installation, maintenance, and product line collections.
Loughner and Associates worked with a food service company to develop customer service training for its associates. Key content areas included active listening, building trust and rapport, gathering information through open-ended questions, uncovering concerns, focusing on benefits, responding to objections, and gaining commitment.